Shoes: Jesmar Shoes

What shoes did the Jesmar factory produce and how can you identify them?

Disclaimer: My research into Jesmar clothing is only an addendum to my research into Coleco clothing. As such, I do not have access to a significant amount of information. This is a compilation of what I know about Jesmar shoes, based on the resources to which I have access. Shoes produced by the other foreign factories are not covered here as I have even less access to them, and I cannot provide sufficient information for identification.

For information on Jesmar dolls and clothing, visit Jesmar Tags and Clothing.

Jesmar produced their own versions of all four types of original Coleco footwear: lace-ups, Mary Janes, sneakers, and knit booties. However, there are distinctive characteristics that allow Jesmar shoes to be differentiated from Coleco shoes.

For information on Coleco shoes, visit Shoes: Overview and Summary Links.

Identification Marks

Unlike Coleco shoes, Jesmar shoes do not have a factory or location identifier. However, they do have other marks that make them identifiable.

Mark 1 – The Funky Shape

This mark is often found in the heel of many Jesmar shoes. There are no factory or location identifiers.

View of the inside heel of a Jesmar Cabbage patch shoe. You can see a T shaped line inside the shoes heel, along with the number 2.

Mark 2 – Left over molded vinyl bits

Sometimes in the heel, you can see small circles of left-over vinyl that appear to be an error in the mould.

View of the inside heel of a Cabbage Patch shoe. You can see two small circles of extra vinyl material.

Mark 3 – Different Pattern

Some Jesmar lace-up shoes have a different sort of pattern on the front. Instead of the flower shape, it’s a diamond. Therefore, Jemsar shoes can have both patterns.

Comparison between regular lace-up shoes that have different fonts sections.

‘Hong Kong’ Jesmar Shoes – visit HERE

NOTE: Shoes that say ” Made in Hong Kong” on the bottom are also theorized to be Jesmar shoes, but others think they’re aftermarket. For more information on these shoes, visit These aren’t CPK shoes?!

Regular Lace-up’s

Version 1: These shoes have a VERY prominent edge around the sole of the shoe; it’s almost square. The vinyl tends to be very malleable, and they have extremely prominent embossed stitching. They have the flower shape on the front (Mark 3). Inside, in the heel, they often have the extra mould material (Mark 2 above).

Version 2: These shoes are made of much harder, smoother, almost glossy vinyl. They have absolutely no lip or edge at the sole, and the pattern is debossed. They have a diamond shape on the front (Mark 3). Inside, in the heel, they often have Mark 1 from above.

Comparison – Coleco vs. Version 2 vs. Version 1

Comparison picture of a Coleco lace-up shoe and each of the version of the Jesmar lace-up shoe.

There are some excellent aftermarket replicas that look a lot like Jesmar lace-ups. For details, visit These aren’t CPK shoes?!

Mary Janes

Jesmar Mary Jane shoes are generally very smooth with almost glossy vinyl. The front section is pointier than regular Coleco shoes. Although there is no edge/rim at the sole, if they have not been trimmed well, there can be a sort of edge created by extra vinyl material.

Comparison – Coleco vs. Jesmar

Comparison picture of a Coleco Mary Jane shoe and a Jesmar Mary Jane shoe.

Sneakers

There appear to be two different versions of the sneakers, again a difference in the malleability of the vinyl. However, the pattern and shape do not appear to be distinctly different.

Jesmar sneakers have a slightly different shape then Coleco, and it is very well defined. They are also pointier than Coleco shoes.

Jesmar produced white, blue, and pink striped sneakers. Some pink stripes can fade over time into a peach colour. (Facebook Conversation; April 7, 2021)

Comparison – Coleco vs. Jesmar

Comparison picture of a Coleco sneaker and a Jesmar sneaker. They are both white.

Knit Booties

Jesmar only produced knit booties for their version of the #9 Bubble Romper outfit.

Jesmar version of of the #9 Bubble Romper outfit. The romper is blue and white gingham and the sweater and booties are white knit.
Photo courtesy of Jenna Young.

Like Coleco booties, Jesmar booties have a distinctive knit pattern that matches the pattern in the sweater.

A pair of knit, white, Jesmar booties for #9 bubble romper outfit.
Photo courtesy of Heather Day.

Jesmar Socks

Jesmar socks are very different from Coleco socks. They have no cuff and are made of nylon/pantyhose type of material.

Comparison picture of a Coleco sock beside a Jesmar sock.
Coleco vs. Jesmar socks

Fun Fact

Jesmar continued to produce these shoes and use them on other dolls through 1986 and 1987. (FB Conversation, Jennifer Pelfrey, Aug. 2021) Note that the socks also appear to be the same.

Picture of a Jesmar Burbijitas doll that is shown with what are considered Jesmar socks and shoes.

Shoes: Mary Janes

Mary Jane shoes came with some of the most beautiful dresses. Which did they come with and what shoes go with what?

Shoes: An overview and reference links

Mary Jane shoes were manufactured by Coleco throughout the entirety of their production. However, the characteristics of the shoes varied by factory and over time.

Hong Kong Shoes

Click for a definition of Hong Kong Kids.

In the beginning, when production took place in Hong Kong [HK], the shoes had a very distinctive look. In general, they have a number of these features but do not need to have them all.

  • They have a thicker feel to the vinyl. In some cases, the vinyl did not mould well and may have a runny look on the inside.
  • Not all have HK shoes have black text in the heel, but if it is black, it’s likely an HK shoe.
  • They tend to look less ‘finished’ than other shoes. The edges look more like they’ve been cut out, or the vinyl around the edges has been trimmed.
  • HK shoes are more likely to get pox than later shoes.
A picture of three different white Mary Jane shoes for comparison. HK P, HK OK, and a later regular shoe.
HK P vs HK OK vs. later regular shoe
OK  Some have black text. I have found some made with a very hard, almost grey vinyl. Some are very narrow and long. 
PThe text runs vertically, not horizontally, in the heel. I have not found any P with black text. The vinyl is very malleable. 
KTUnable to comment. I don’t have any in my collection.  

Post HK Shoes – 1986ish shoes

After the ‘experimental’ Hong Kong period, the shoes became more uniform but still had many characteristics that varied by factory. It can be very difficult to ‘match’ shoes. You THINK they look like they should match, but when you put them side by side, they are nothing alike! They aren’t the same shape, colour, texture, etc.

Most of the shoes have the factory indicator and the words HONG KONG stamped on the inside by the heel, on the bottom. The factory indicator can be inside a circle or not.

After production moved to China, the shoes became more uniform in appearance but continued to vary by factory. Indeed, as more factories began production, the amount of variation increased.

Disclaimer: The following observations have been made based on my collection. I welcome any information and will not hesitate to make revisions as needed.

OK Factory
There are two different sizes of text font.
They generally feel thin & malleable.

P Factory
The vinyl feels like OK shoes but is whiter in colour.
The text is very clear and easy to read, and larger than that in the OK shoes.
The text can include numbers. I have recorded the following:  1,2

KT Factory
The inside tends to be very smooth and clean.
The text is raised and easy to read.
Some have slightly thicker vinyl and feel less malleable.

PMI Factory
They feel like the thicker KT shoes.
The text is raised, easy to read, and quite large.
This shape is inside:

UT Factory
They are slightly bigger than the other shoes.
They are very white, with almost a bluish tinge.
The text is raised, larger, and very clear.
There is a line across the inside bottom.
The text says, Made in Taiwan and has a raised relief, embossed along with a circle with UT inside it.

The IC, SS, FD, and CY factories do not appear to have produced Mary Jane shoes.

Mary Jane’s come in two distinct sizes, one more oval than the other. Within those sizes, there are also differences in length and width depending on age and factory.

Picture of the traced soles of 6 different Mary Jane shoes. The picture shoes the different sizes of shoes that are available and which factories they are from.

All the coloured shoes are of the smaller, rounder type, like the KT shoes.

1986ish – 1989

CHINA Shoes (1987-1988ish)

Eventually, they changed or made new shoe moulds. They now said CHINA instead of HONG KONG (only a few years late), but they no longer used factory indicators. I believe these shoes came next because I have coloured shoes which straddle this situation, some with factory indicators, some with CHINA.

Picture of the inside of a white Mary Jane shoe that says "CHINA".

No Text Shoes (1988ish – 1999)

I believe the last shoes produced had nothing in the heel except possibly a mould number. They are essentially blank. Either this was the final change before Hasbro took over, or these shoes may have all been produced by Hasbro during the transitional period; it is hard to know.

Coloured Shoes

Black and brown Mary Janes appeared in 1985 on Spanish Girl and Scottish World Travelers.

In 1986 the black Mary Janes started appearing on Cornsilk Kids. It wasn’t until 1988 that other colours came out on Growing Hair kids and were sold separately. In addition, occasionally, they can be found on regular transitional kids, probably done as they were getting rid of stock.

I have recorded shoes in the following colours:

  • Black
  • Brown
  • Pink
  • Purple
  • Light purple
  • Yellow
  • Light blue
  • Teal/ Mint green
  • Bright red (not confirmed real)
  • Red (rather bright)

25th Anniversary Mary Janes (separate post)

Foreign Shoes

All the foreign factories produced Mary Jane shoes.
Tsukuda produced a lot of Mary Jane’s shoes, many in colour. It’s not unusual to find a Tsukuda boy wearing Mary Janes. The only Tsukuda Mary Janes I have seen had no markings inside.
For information on Jesmar Mary Janes jump to Shoes: Jesmar Shoes

What outfits did they come with?