Shoes: Jesmar Shoes

What shoes did the Jesmar factory produce and how can you identify them?

Disclaimer: My research into Jesmar clothing is only an addendum to my research into Coleco clothing. As such, I do not have access to a significant amount of information. This is a compilation of what I know about Jesmar shoes, based on the resources to which I have access. Shoes produced by the other foreign factories are not covered here as I have even less access to them, and I cannot provide sufficient information for identification.

For information on Jesmar dolls and clothing, visit Jesmar Tags and Clothing.

Jesmar produced their own versions of all four types of original Coleco footwear: lace-ups, Mary Janes, sneakers, and knit booties. However, there are distinctive characteristics that allow Jesmar shoes to be differentiated from Coleco shoes.

For information on Coleco shoes, visit Shoes: Overview and Summary Links.

Identification Marks

Unlike Coleco shoes, Jesmar shoes do not have a factory or location identifier. However, they do have other marks that make them identifiable.

Mark 1 – The Funky Shape

This mark is often found in the heel of many Jesmar shoes. There are no factory or location identifiers.

View of the inside heel of a Jesmar Cabbage patch shoe. You can see a T shaped line inside the shoes heel, along with the number 2.

Mark 2 – Left over molded vinyl bits

Sometimes in the heel, you can see small circles of left-over vinyl that appear to be an error in the mould.

View of the inside heel of a Cabbage Patch shoe. You can see two small circles of extra vinyl material.

Mark 3 – Different Pattern

Some Jesmar lace-up shoes have a different sort of pattern on the front. Instead of the flower shape, it’s a diamond. Therefore, Jemsar shoes can have both patterns.

Comparison between regular lace-up shoes that have different fonts sections.

‘Hong Kong’ Jesmar Shoes – visit HERE

NOTE: Shoes that say ” Made in Hong Kong” on the bottom are also theorized to be Jesmar shoes, but others think they’re aftermarket. For more information on these shoes, visit These aren’t CPK shoes?!

Regular Lace-up’s

Version 1: These shoes have a VERY prominent edge around the sole of the shoe; it’s almost square. The vinyl tends to be very malleable, and they have extremely prominent embossed stitching. They have the flower shape on the front (Mark 3). Inside, in the heel, they often have the extra mould material (Mark 2 above).

Version 2: These shoes are made of much harder, smoother, almost glossy vinyl. They have absolutely no lip or edge at the sole, and the pattern is debossed. They have a diamond shape on the front (Mark 3). Inside, in the heel, they often have Mark 1 from above.

Comparison – Coleco vs. Version 2 vs. Version 1

Comparison picture of a Coleco lace-up shoe and each of the version of the Jesmar lace-up shoe.

There are some excellent aftermarket replicas that look a lot like Jesmar lace-ups. For details, visit These aren’t CPK shoes?!

Mary Janes

Jesmar Mary Jane shoes are generally very smooth with almost glossy vinyl. The front section is pointier than regular Coleco shoes. Although there is no edge/rim at the sole, if they have not been trimmed well, there can be a sort of edge created by extra vinyl material.

Comparison – Coleco vs. Jesmar

Comparison picture of a Coleco Mary Jane shoe and a Jesmar Mary Jane shoe.

Sneakers

There appear to be two different versions of the sneakers, again a difference in the malleability of the vinyl. However, the pattern and shape do not appear to be distinctly different.

Jesmar sneakers have a slightly different shape then Coleco, and it is very well defined. They are also pointier than Coleco shoes.

Jesmar produced white, blue, and pink striped sneakers. Some pink stripes can fade over time into a peach colour. (Facebook Conversation; April 7, 2021)

Comparison – Coleco vs. Jesmar

Comparison picture of a Coleco sneaker and a Jesmar sneaker. They are both white.

Knit Booties

Jesmar only produced knit booties for their version of the #9 Bubble Romper outfit.

Jesmar version of of the #9 Bubble Romper outfit. The romper is blue and white gingham and the sweater and booties are white knit.
Photo courtesy of Jenna Young.

Like Coleco booties, Jesmar booties have a distinctive knit pattern that matches the pattern in the sweater.

A pair of knit, white, Jesmar booties for #9 bubble romper outfit.
Photo courtesy of Heather Day.

Jesmar Socks

Jesmar socks are very different from Coleco socks. They have no cuff and are made of nylon/pantyhose type of material.

Comparison picture of a Coleco sock beside a Jesmar sock.
Coleco vs. Jesmar socks

Fun Fact

Jesmar continued to produce these shoes and use them on other dolls through 1986 and 1897. (FB Conversation, Jennifer Pelfrey, Aug. 2021) Note that the socks also appear to be the same.

Picture of a Jesmar Burbijitas doll that is shown with what are considered Jesmar socks and shoes.

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